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Woman Portrait - Jerusha with Pfanntastic Photography

olalaeventsfl

Updated: Jan 27

Let's meet Jerusha, the incredibly talented and passionate soul behind Pfanntastic Photography. She has an extraordinary ability to capture moments that resonate with emotion and beauty.

Originally hailing from Indiana, Jerusha's journey took a significant turn when she decided to relocate to her 'forever home,' a term she affectionately uses to describe Sarasota, in 2021.

This move was not just a change of scenery for Jerusha; it marked the beginning of a new chapter in her life and career. In Sarasota, she found inspiration in the warm coastal climate, and the local vibrant community.


Through Pfanntastic Photography, she aims to create lasting memories for her clients, capturing everything from intimate family moments to breathtaking landscapes, all infused with her unique artistic vision.


I met Jerusha at a networking event. Usually, those events are not my cup of tea, however, there are moments when you see someone approaching, and you instinctively feel the need to introduce yourself. This was one of those situations; I wasn't sure why or when, but I knew she would be a valuable addition to our team.


Let's discover her amazing journey.


How did it all begin?


'My passion for photography sprung from a love of weddings and working with couples. The smiles, laughter, and emotions I experience through my clients is what I love to capture! My biggest motivation for starting this company was because of a disaster with my own wedding photography. Three weeks prior to the "big day" our photographer backed out on us, leaving us in a frantic last-minute dash to find anyone who could photograph our wedding! Unfortunately, our only option on such short notice was an elderly gentleman, who's style, well let's just say was overly traditional.' Thankfully a family friend was randomly shooting around and managed to capture a number of decent shots. Those are the only photos I felt were usable.


As a result of the experience with my own wedding, I enjoy helping others capture those once in a lifetime occasions, in creative and unique ways. I specialize in wedding photography and engagements, but also enjoy anniversaries, family & senior portraits, and much more! I have the ability to customize each shoot to suit my clients individual needs.'


Jerusha possesses an exceptional talent for intuitively grasping the desires and preferences of those around her. Whether in a professional setting or a more casual environment, she demonstrates a unique skill in adapting her approach to align perfectly with the expectations and requirements of others. She also always comes prepared with alternative solutions, ensuring that any potential challenges are met with effective strategies. Her presence is not only reassuring but also inspires confidence in her ability to handle any circumstance that may arise.



How does your work differ from other photographers?


"I focus on capturing a blend of posed and candid shots, resulting in a diverse collection of images. By incorporating high-quality lighting equipment, I achieve a vibrant, dramatic, and multidimensional look. My ultimate aim is to capture emotions and present them artistically. On your wedding day, my main priority is to narrate your story as it unfolds, capturing details, special moments with friends and family, and other key elements to preserve these memories in photographs forever. The connections and friendships I build with each client are reflected in the images, and I am proud to call it my body of work!'


Oh wow, it's absolutely true. I'm the type of girl who doesn't feel very comfortable or confident in front of the camera. However, Jerusha immediately knew how to communicate with me, guide me, and make me feel empowered and beautiful. It's rare for me to see myself in photos and, more importantly, to learn to appreciate—even love—all the little imperfections within me.

Thank you, Jerusha, for making me feel that way!



Why do you like working with Olala?

'Olala is introducing a concept that is lacking in modern American women's lives. It's ok to unplug, it's ok to pamper, it's ok to take a daycation. Not only that, it's a necessity!'


By making time for these much-needed breaks, women can cultivate a deeper connection with themselves and rediscover what truly brings them joy and fulfillment. Olala is here to champion this movement, reminding women everywhere that they deserve to take a pause and savor the beauty of life, even if it’s just for a day.

Do you have any advice for a Woman that want to start her own business? 'I would say first make sure your why is for all the right reasons. Research your local market to gauge the need for the business you want to start. And figure out what sets you apart from others in that industry. Strive to bring what makes you special into what you do.'






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